Ui | Ux Designer
44023922885_22d5c2a564_k.jpg

HeForShe Campaign

HeForShe is a global gender equality movement created by UN Women. Already having a strong global support from world leaders and recognized celebrities across the planet, HeForShe wanted to overhaul the look of their platform, simplify their user experience, and increase their number of conversions.

 
 

UN Women - HeForShe Campaign

HeForShe is a global gender equality movement created by UN Women. Already having a strong global support from world leaders and recognized celebrities across the planet, HeForShe wanted to overhaul the look of their platform, simplify their user experience, and increase their number of conversions.

View The Website Here

 
HeForShe-Home.jpg

My Role —

Information Architecture
Wireframes
High Fidelity
Prototyping

The Challenge —

Create a simple, yet immersive experience that made signing up for a commitment easy to do for users ranging from Africa to North America.

Tools Used —

Sketch
Invision
Drupal

HeForShe-Mobile.jpg
HeForShe-Map.jpg
 
“I believe that everyone is born free and equal. I will take action against gender bias, discrimination and violence to bring the benefits of equality to us all.”
— HEFORSHE COMMITMENT
 
HeForShe-Modal.jpg

Results

 

10,000
New Commitments The First Week

1250%
Increase In Conversion Rates